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Speakers Corner

Florian Heister

9. Product Placement Kongress, 06.10.2011, "Google TV & Co. - Neue Chancen für Product Placement"

 

Christian Hofbauer

3. Produzenten Stammtisch Berlin, 29.03.2011, "Product Placement und Branded Entertainment zur Finanzierung von Filmproduktionen"

 

Alexander Kornelsen

Browsergames Forum 2010, 05.11. - 06.11.2010, "

Product Placement - A convenient revenue stream for games?"

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Mission

What are the differences (in terms of practice, law, importance marketing mix etc.) in Branded Entertainment in Germany, Brazil, Japan, India and Russia?