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Interview: Paul Smith (Repucom)

logoREPUCOM-Europe-Holding-GmbH-DEBEO had the unique chance to interview Paul Smith, Founder & CEO Repucom at the German Product Placement Award 2013 in Stuttgart. We were able to ask him several questions about the importance of measuring the value of products placements, how their tool works and where it is being used. 


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What are the differences (in terms of practice, law, importance marketing mix etc.) in Branded Entertainment in Germany, Brazil, Japan, India and Russia?