Heineken dropped people in Alaska, Cambodio, Morocco, Poland and Philippines.
This called reality style ad (unscripted) is much cheaper than TV spots or scripted series.
In September 2013 this campaign generated more than 2 million views on Youtube.
It would be interesting how much the advertiser spend on this campaign.
Unfortunately we (BEOteam) have no information about this.
Credits and more campaign information on adweek
Client / Company group: Heineken N.V.
Consumer brand: Heineken
Agency: Wieden & Kennedy