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Axe Apollo Space Academy (AASA)

Axe Apollo Space Academy AASA Branded EntertainmentAfter the incredible space campaign of Red Bull with Felix Baumgartner (Agency: Red Bull Media Houses) in cooperation with NASA and the US Air Force, the producer of consumer brands Unilever developed a similar idea for their consumer brand

 

The opening speech of the legendary astronaut Buzz Aldrin, who was the second person - after Neil Amstrong - who entered the moon 44 years ago during the Apollo-Mission 11:

 

Watch the commercial of the Axe Apollo Space Academy "Nothing beats an astronaut":

 

More campaign information on ad age

Credits on ad week

Client / Company group: Unilever 

Consumer brand: Axe 

Agency: BBH, London 

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What are the differences (in terms of practice, law, importance marketing mix etc.) in Branded Entertainment in Germany, Brazil, Japan, India and Russia?