"All news are old news" - and for this reason we are not scared to talk about the one year old "Mashable Media Summit - The future of Native Advertising". Teal Newland (VP of Brand Strategy, StumbleUpon) and Adam Ostrow (Chief Strategy Officer, Mashable) discuss the future of Native Advertising .Read more: Mashable Media Summit - The future of Native Advertising
Today we talk with Chantal Rickards (Head of Programming & Branded Content EMEA of MEC) about Branded Content in general, about the special characteristics of Branded Content in EMEA, about different integration types and about global media planning.Read more: Interview: Chantal Rickards - MEC a GroupM and WPP Company
Product Placement professionals from Europe, the Hollywood industry and Turkey will meet at the Sheraton Maslak Hotel in Istanbul during the Second International Product Placement Symposium in January 17-18, 2014.Read more: The world´s Product Placement professionals in Istanbul
The following two great videos (produced by The Cognitive Media) will explain the approach of the Coca Cola Content Strategy in 10 chapters in 17 min.:Read more: Coca Cola Content Strategy 2020: Liquid ideas!
The YouTube series "Branded Entertainment Class" is organized by the Columbia College in Chicago. The students show videos of successful cases, brainstorming ideas, storyboads ideas, pre-productions, animated storyboards.Read more: Branded Entertainment Class (Chicago)
BEO had the unique chance to interview Paul Smith, Founder & CEO Repucom at the German Product Placement Award 2013 in Stuttgart. We were able to ask him several questions about the importance of measuring the value of products placements, how their tool works and where it is being used.Read more: Interview: Paul Smith (Repucom)
After the incredible space campaign of Red Bull with Felix Baumgartner (Agency: Red Bull Media Houses) in cooperation with NASA and the US Air Force, the producer of consumer brands Unilever developed a similar idea for their consumer brand Axe.Read more: Axe Apollo Space Academy (AASA)
Branded Entertainment Online had the unique opportunity to talk to Alison E. McManus, the CEO of Branded Marketing Group from New York. International Blockbusters like James Bond: Casino Royale, Wall Street 2 and the Transformers movies are well known for their successful and well integrated Product Placements thanks to Alison. Enjoy!Read more: Interview: Alison E. McManus (CEO Branded Marketing Group)